The cultural tourism industry has become a “green engine”

People's Daily Overs 2026-10-16

In Xuanhan Yueliangping Forest Health Resort, the "Bashan Moon" integrated with AR technology is so beautiful that it attracts many tourists to watch.
Photo by Yu Jie

Bashan is full of tourists in autumn.

During this year’s National Day holiday, the Bashan Grand Canyon in Xuanhan County, Dazhou City, Sichuan Province became a theater without walls.During the day, the collection of "Customs Clearance Documents", immersive interaction with Pakistani NPCs, and interesting hiking challenges attracted a large number of tourists; at night, the epic performance "Dream Back to Pakistan", the Tujia wedding customs intangible cultural heritage show "Ba Customs and Rhythm - A Thousand Years of Marriage", and the "Song of Heaven and Earth" water dance show were performed in turn, and the venue was full.

On the other side of the mountain, Yueliangping Forest Health Resort has made the "moon" into an IP. The "Bashan Moon" with a diameter of 30 meters and integrating AR technology and holographic projection has become a check-in point for new Internet celebrities. Special activities such as forest concerts, lantern riddles and flower orders, and singing of red songs have attracted tourists. They can walk on the Internet-famous canopy cloud corridor, appreciate the autumn forest scenery, and enjoy a leisure trip.

When tourists visit Xuanhan, they not only see the mountains and rivers, but also have a dialogue with history.At the Luojiaba Heritage Museum, the "Let the World See Cuban Culture" National Day series of activities brought the life of the Ba people 3,000 years ago in front of tourists. Bronze, pottery, and jade are no longer "silent" in glass cabinets, but have become living carriers for parents to tell the story of Cuba to their children.

 "In the past, my understanding of Ba culture was only from textbooks. This time I saw the unearthed cultural relics up close and listened to the story behind the cultural relics introduced by the commentator. I felt the rich historical heritage of Xuan and Han Dynasties firsthand.""Tourist Liu Sihan said with emotion.

The cultural tourism belt stimulates business.During the Mid-Autumn Festival and National Day holiday, the three core business districts of Xuanhan Baren Square, Jingu Square, and Hengsheng Xingtiandi held 15 themed markets, shopping carnivals, night shopping and other activities, gathering 512 merchants and receiving 149,000 tourists.

Landscapes attract tourists, and tourists bring volcanic goods.The offline exhibition and sales activities of Huajing Town's specialty agricultural products focused on more than ten local original ecological agricultural products.The online sales of Xuanhan spicy chicken, peach blossom rice and other local goodies reached more than 5 million yuan, and online and offline traffic flowed from each other.

According to statistics, during this year’s Mid-Autumn Festival and National Day holiday, the county’s A-level tourist attractions received a total of 268,400 tourists and achieved ticket revenue of 4.3957 million yuan; key commercial and trade enterprises achieved sales of 650 million yuan, a year-on-year increase of 8.8%. Supermarket retail, catering and accommodation, home appliances, and automobile consumption were all popular.

In recent years, Xuanhan has vigorously implemented the strategy of "strengthening the county with culture and tourism", explored Ba culture, continued to polish the cultural tourism brand of "Ba Shi Xuanhan, the ancient capital of Ba", opened up the integrated development loop of agriculture, culture and tourism in the county, and created the "back garden" of Dazhou city.

“The cultural tourism industry has become the ‘green engine’ of Xuanhan’s high-quality development.Lu Lin, member of the Standing Committee of the Xuanhan County Party Committee and Minister of the Propaganda Department, said that the county is striving to create a new global tourism pattern that “regardless of scenery, seasons, and tourists of all ages,” so that cultural soft power can be transformed into hard economic support.

(Editors: Wang Lianxiang, Chen Jian)

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