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A good idea: Three parties increase their income together - visit the Gongfu Tea and Food Workshop in Haiqing Town, West Coast New Area, Qingdao City | Go to the grassroots during the New Year
2025-04-25 source:Economic Daily

"It's out of the pot!" Accompanied by a long shout, the steaming flowering buns were carried out from the layers of cages. The fresh matcha smell mixed with the fragrance of noodles spread throughout the room instantly.

On January 13, the reporter walked into the Gongfu Tea Food Workshop in Haiqing Town, West Coast New District, Qingdao City. Ding Shiya, the head of the workshop, was displaying the newly-cooked matcha flower buns in the live broadcast room. "We add the unique matcha powder in our Haiqing Town to our steamed buns. It tastes fresh and refreshing, and the more you chew, the more fragrant it becomes. Family members should place an order quickly!"

As the end of the year approaches, the Gongfu Tea Food Workshop is particularly busy. "We have received hundreds of orders before the New Year. Although we are a little busy, we can make more money to go home for the New Year. Everyone is very happy!" Zhang Chuanmei, a villager in Aoli Village who is decorating the Year of the Snake zodiac steamed buns and said with a smile.

As a landmark town where "South Tea and North Introduce" landed and reproduced, Haiqing Town has the reputation of "the source of northern tea". In order to give full play to the advantages of the tea industry, starting from June 2023, Haiqing Town has built a joint tea workshop in Aoli Village to activate idle labor and tea industry resources, and help the village collective economy and villagers increase their income.

"The workshop is jointly operated by Aoli Village Gongfu Company and the e-commerce enterprise Zhiheng Cultural and Creative Industrial Park. The village is responsible for recruiting workers and training to work. E-commerce enterprises are responsible for operations and sales. They adopt the 'fixed income + profit dividend' model to maximize the stable income increase of the village collective, villagers and enterprises." Zhao Xiangming, secretary of the Party Committee of Aoli Village, said.

In addition to making matcha flower buns with Haiqing characteristics, Gongfu Tea Food Workshop also combines the Spring Festival and other nodes to innovate and customize and produce various intangible cultural heritage flower buns such as Ruyi flower buns, flower bun cakes, etc., which are very popular among consumers. In 2024, it was selected into the "Shandmade·Preferred 100" product list.

"We also rely on e-commerce to carry out online live sales, further opening up sales channels, and the volume of steamed bun orders doubled." Ding Shiya told reporters that the workshop's annual income is more than 700,000 yuan, which has driven the collective income of Aoli Village to increase by more than 100,000 yuan and more than 10 villagers to find employment at their doorsteps, with an annual income of more than 30,000 yuan per capita.

Taste the sweetness of Gongfu Tea Food Workshop. In January 2024, Haiqing Town struck while the iron was hot. Based on the advantages of large grain production and large-scale land custody in Tianhe Village, it raised more than 700,000 yuan to build a Gongfu Tea Food Joint Workshop, specializing in the production of old noodles and steamed buns and other traditional pasta.

However, in the early stages of the workshop preparations, many people lacked confidence. "The intangible cultural heritage flower buns in Renjia Aoli Village are beautiful and easy to sell. Can a rural steamed bun like us have a market?" Song Zhengxiang, a villager in Tianhe Village, once wondered in her heart.

In order to dispel the villagers' concerns, Tianhe Village held a "workshop open day" and organized surrounding villagers to enter the workshop and the kitchen for several consecutive days. Looking at the rows of new modern equipment in the workshop and the masters who have more than 40 years of production experience in teaching skills, Song Zhengxiang gradually felt at ease.

"I didn't expect our workshop to be so spacious and it's fast to have a master to teach. I usually have to take care of the elderly and children, so it's convenient to come here to work." Song Zhengxiang signed up as soon as possible, "Many customers like to eat this kind of old steamed bun, and they often buy it back and give it to others, so they don't have to worry about selling it. At present, the monthly income is 3,000 yuan, and I feel very happy!" "We can steam an average of more than 2,000 kilograms of steamed buns every day, mainly for enterprises, hotels, canteens, etc. As the Spring Festival approaches, we have also undertaken the customization of steamed buns such as date buns and Xibo buns." Song Ruifei, secretary of the Party Committee of Tianhe Village, introduced.

The success of the two shared wealth workshops is not only a inheritance and innovation of traditional old crafts, but also a useful practice on exploring the road of rural revitalization, strengthening villages and co-profits and realizing the development of a new collective economy. "In the next step, Haiqing Town will steadily promote the 'rural public resources + strengthen village and prosperity company' action, explore the establishment of an industrial development model of 'party organization leading + enterprise assistance + send projects to villages + send employment to households + send skills to people', deepen the development model of connecting villages and joint ventures, further expand the scale of business, and achieve common prosperity between villages, enterprises and the people." said Liu Lili, secretary of the Party Committee of Haiqing Town.

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