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Immersive technology experience brings a different visual enjoyment, and new consumption formats stimulate the "new" trend of the Spring Festival
2025-04-29 source:CCTV.com

CCTV News: With the opening of the Shanghai-Suzhou-Huzhou High-speed Railway, Wuxing District, Huzhou, Zhejiang Province has ushered in the peak of tourism during the Spring Festival. Especially in the Thousand-year-old village Lu Village, the local area has attracted a large number of tourists through colorful immersive technological experiences and traditional folk performances. Next, let’s follow the camera and walk into this vibrant ancient village together.

This year's Spring Festival, Huzhou Lu Village boldly innovated. In the "China in Classics" exhibition hall, in addition to enjoying the image retracement of the two seasons of the large-scale cultural program "China in Classics" and related rare Chinese cultural classics, it also opens up a new immersive consumption experience for tourists. Visitors can enjoy the magnificent scenery of the eight planets through VR equipment or take a spaceship; or experience the shock of prehistoric monsters in the age of dinosaurs. In the "China in Art" exhibition hall, through 3D naked eye technology, the beauty of traditional Jiangnan water towns is deeply integrated with modern technology, and ink and water landscape paintings are also "live", bringing tourists a different visual enjoyment.

From traditional dragon dance performances to modern immersive interactive experience consumption, Lucun has become a popular tourist destination during the Spring Festival through diversified cultural and tourism activities, with the number of tourists increasing by more than 15% year-on-year.

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