CCTV News: In addition to traveling, this year's Spring Festival, many friends have also visited the cinema and used the holiday to watch a few movies to experience the audio-visual enjoyment. The box office of this year's Spring Festival is also "good news". According to online platform data, the total box office of the 2025 Spring Festival movie (including pre-sales) has exceeded 7.5 billion yuan.
Data shows that this year's Spring Festival period set a new single-day box office and moviegoers record on the first day of the Lunar New Year; the cumulative box office from the first day of the Lunar New Year to the fourth day of the Lunar New Year also became a record high in the same period of the Spring Festival period.
New films released during the Spring Festival such as "Nezha: The Devil Child's Fighting the Sea", "Detective Tang 1900", "The Second Part of the Gods: The War of Xiqi" have also broken multiple records respectively. "Nezha: The Devil Child's Fighting the Sea" has continued to set a new single-day box office high for cartoons in film history since its release.
Movie data analyst Chen Jin said: "The proportion of many people watching movies in "Nezha: The Devil Child's Trouble" in "The Sea" is more than 30%, which is significantly higher than other films. A large number of parents take their children to watch the movies together, suitable for both young and old. The good reputation has won the common recognition of the majority of movie fans and ordinary audiences."
During the Spring Festival, activities such as "Food with Movies and Traveling with Movies" have continued to be popular. Localities have also continuously attracted the people to enter the cinema and stimulate consumption by extending the business hours of the theater and launching a number of movie-watching discounts.
