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Look at the intangible cultural heritage and unlock the treasure town... it is worth the ticket price! Foreign tourists like the fashionable New Year journey
2025-04-29 source:CCTV.com

CCTV News: Under the multiple effects of the expansion of visa-free scope, the facilitation of entry visas and the first "intangible cultural heritage version of the Spring Festival", the inbound tourism market ushered in significant growth during the Spring Festival.

The data of the aviation travel tourism industry showed that five days before the Spring Festival holiday, more than 5,500 flights were carried by foreign tourists from all over the world to celebrate the Chinese New Year, an increase of more than 1,400 flights compared with the same period last Spring Festival. Ctrip data shows that it is expected that inbound travel orders will increase by 203% year-on-year during the entire Spring Festival. Searching for the New Year atmosphere More foreign tourists go to small towns and villages

Where do foreign tourists go to play? Online data shows that during the Spring Festival, major cities such as Shanghai, Beijing, Shenzhen and Chengdu are still the main cities for inbound travel. At the same time, the treasured small towns and niche villages that are more prosperous in the New Year have also welcomed tourists from all over the world.

The more you play in, the deeper you go. Tujia platform shows that the number of foreigners booked B&Bs increased by 2.3 times year-on-year, and 51 townships welcomed foreign orders for the first time.

Whether it is a tour of snow and ice in Burjin County, Altay, Xinjiang, or enjoying green brick tea in Yangloudong Ancient Town in Chibi, Hubei, or watching an intangible cultural heritage puppet show in Ren'an Village, Jinyun, Zhejiang, has become a fashionable New Year journey for foreign tourists. The new visa-free policy expands the radius of play

In terms of gameplay, foreign tourists' "China Tour" is not only deeper vertically, but also wider horizontally. This Spring Festival, many inbound tourists choose to play multiple cities at once. China Unicom Digital Intelligent Smart Footprint Signaling Big Data found that more than 27.3% of foreigners who went to more than 3 cities accounted for more than 27.3%, and the number of foreign tourists who went to more than 3 cities increased by 13.8% compared with 2024.

In Jiangxi, several foreign tourists followed the high-speed rail line and took 3 days to check in with Jiangxi Shangrao, Jingdezhen and Nanchang. In Huangling, Wuyuan, performances such as bench dragon lanterns, dancing cranes, and rolling light cars surprised foreign tourists. When night fell, a 100-meter-long bench dragon shuttled through the ancient village, and the scene was particularly spectacular.

In Jingdezhen, an American tourist specially selected the auspicious "snake-shaped" ceramic because he just learned that he was a snake. Australian tourists who were traveling with him said that this "special force"-style tour is too worth the price.

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