CCTV News: Compared with previous years, there has been a new trend in the consumer market during the Spring Festival in 2025.
Full be prosperous! The consumer market is particularly booming this Spring Festival holiday. According to the Ministry of Commerce’s business big data monitoring, the sales of key retail and catering companies across the country increased by more than 5% compared with the same period in 2024. The box office of the Spring Festival movie exceeded 9 billion yuan, setting a new historical record.
Renew and upgrade! The "old-for-new" policy for consumer goods encounters the Spring Festival holiday for the first time. The latest data from the Ministry of Commerce shows that the sales of home appliances and communication equipment in focus monitoring retail enterprises increased by more than 10% year-on-year.
Cultural confidence! The 2025 Spring Festival is the first Spring Festival after the successful application for World Heritage, and the consumer market has experienced a "intangible cultural heritage style". Travel platform data shows that during the Spring Festival holiday, the search volume of "intangible cultural heritage" increased by 212% year-on-year, the search volume of "intangible cultural heritage experience" increased by 387%, and the search volume of "intangible cultural heritage handicraft" increased by 790%. The traditional intangible cultural heritage experience is deeply loved by young tourists, and nearly 40% of intangible cultural heritage searchers are "post-00s".
The current flows! Transportation is expected to hit a new high during the Spring Festival travel rush. Travel platform data shows that during the Spring Festival in 2025, nearly 70% of tourists chose to travel across cities, double the number of the Spring Festival in 2024.
The "new" meaning is full! During the National Spring Festival Cultural and Tourism Consumption Month, various places held more than 4,000 cultural and tourism consumption activities about 27,000 cultural and tourism consumption activities around key consumption needs such as New Year's folk customs, food, ice and snow, cold protection, performing arts, fashion, and national trends. Various new consumption scenarios ignite enthusiasm and vitality in the consumer market.
