CCTV News: This Spring Festival holiday, various places usher in a new consumption boom. Through data analysis, in 2025, some new features and new trends of New Year goods have emerged in various places in the process of welcoming the Spring Festival and purchasing New Year goods.

JD data shows that in terms of order transaction volume, mobile phones, washing machines, refrigerators and other products are favored. Since the twelfth lunar month, the search volume of "national subsidies" and "old for new" has exceeded 20 million times.

Not only are the online sales booming, the reporter found in an interview that many consumers also choose to buy mobile phones offline as New Year's goods.

JD data shows that not only in first-tier cities, more and more third- and fourth-tier cities and rural families choose to replace new products during the Spring Festival, and the overall year-on-year growth of related "old-for-new" orders exceeded 100%.

In Shijiazhuang, Hebei, various large appliance stores have extended their sales time. In 2025, dishwashers, which have just been included in the national supplement range, were very popular among consumers. The sales growth has made Master Wu, who is in charge of installation, even busier. As night falls, he still has orders that need to be delivered and installed. Starting from "clothes", the "battle clothes" of the New Year show new vitality of consumption

This Spring Festival, a large number of customized clothing consumers emerged everywhere. We have chosen to customize the New Year’s “battle shirt” according to different habits and needs.

How to wear the coolest "battle robe" in the New Year? During the New Year’s Festival, many users shared their purchasing experience and matching inspiration on the Douyin platform. The topic of “Dressing in the Year of the Nation” has received more than 46 million discussions, and the transaction volume of related products increased by 107% year-on-year, and the transaction volume of 165 single products exceeded one million yuan.

In a new Chinese clothing customization store in Hangzhou, Zhejiang, many young customers are trying on and selecting.

Many young customers said that they specifically chose to wear customized clothing for the New Year.

Not only has the youth become a major trend, but the personalization of details is also a highlight. In Chengdu, Sichuan, customers can participate in the detailed design and production of flowers, buckles, etc., and fully experience the personalization and quality of customized clothing.

Not only the New Year's "battle robe", but also the New Year accessories. According to JD.com data, in 2025, the sales of red sweater chains increased by more than seven times year-on-year, and the sales of red bracelets, ankles and rings increased by more than 100% year-on-year. Many users also choose to use red hats and scarves to add a festive atmosphere. The sales of red women's scarves, scarves, shawls and other products increased by more than 110% year-on-year, and the sales of red fisherman hats, berets, wool hats and other products also increased by more than 80% year-on-year.