CCTV News: In the past two days, many Chinese cross-border e-commerce companies have rushed to the top of the European and American shopping application download list with a "dark horse". Faced with tariff barriers, cultural differences and technological competition, how can Chinese companies meet new opportunities? Let’s take a look at the observation report together.
In the past two days, "How to shop on TAOBAO" (how to shop on Taobao) has become the traffic password. A large number of foreign netizens left messages saying "discovering the treasure" and "unexpectedly, there are such good and cheap Chinese products." Many Taobao merchants have already felt this wave of "traffic". The number of visits to some stores in the big clothing industry and 3C digital industry soared by 1,000%, and a large number of English inquiries were poured into the customer service system. A merchant said in the exchange group that he never dreamed that one day he would be able to collide with so many "foreigners" on Taobao.
Not only Taobao, but a cross-border e-commerce app called Dunhuang.com was also popular overseas two days ago. As of press time, Dunhuang.com has become the second-ranked free iPhone app in the App Store in the US, second only to ChatGPT. Previously, Dunhuang.com has been ranked around 300 on the free list of App Store in the US for a long time.
Hong Yong, associate researcher at the e-commerce institute of the Ministry of Commerce Research Institute, said: "Overseas consumers have turned to some e-commerce platforms in China such as Taobao, which shows consumers' recognition of our country's manufacturing capabilities."
Li Yong, director of the Internet Economic Research Office of the Institute of Finance and Economics Strategy, Chinese Academy of Social Sciences, insisted: "There is another logic behind China's cross-border e-commerce development that the efficiency of the entire China's e-commerce ecosystem, e-commerce atmosphere, packaging, and transportation has been very high, and the entire ecosystem has developed very well. For example, marketing products through cross-border e-commerce to make short videos, the entire ecosystem has developed particularly well."
As this wave of China's cross-border e-commerce becomes popular overseas, it means that the future of China's cross-border e-commerce is moving from a "traffic dividend period" to a new stage of "value-deep cultivation period".
