↑On April 16, it was located in the corner of the Malaysian Pavilion in Hall 4 of the Consumer Expo. Photo by Wang Song

When Malaysia's traditional butter biscuits are packed into exquisite tin packaging boxes produced by Chinese companies, the combination of "real materials + fashionable appearance" makes GPR a hot product worldwide.

GPR booth is located in the "C position" of the Malaysian China General Chamber of Commerce exhibition area of ​​the 5th China Consumer Products Expo. The biscuit box with gold-burned relief flows in the light, making it as beautiful as a miniature palace.

"We are a local Malaysian brand with a history of more than 30 years." Ku kan Qing, GPR brand marketing manager, said that in order to cater to young people and market needs, we have strengthened cooperation with Chinese packaging material manufacturers in recent years, constantly updated the packaging of products, and enhanced product competitiveness.

China and Malaysia are across the sea, and the friendship between the two countries has been passed down for thousands of years.

As early as the 15th century, Zheng He, a navigator of the Ming Dynasty in China, made seven voyages to the West and five times in Malacca, leaving behind a historical story. Today, the small biscuits are a realistic footnote to the mutually beneficial and complementary economic and trade cooperation between China and Malaysia.

↑On April 16, it was located in the corner of the Malaysian Pavilion in Hall 4 of the Consumer Expo. Photo by Wang Song

"National Trend and National Style" "Four Sea of ​​Flowers"... China's packaging design helps Malaysian brand biscuits open up the global market. Ku kan Qing said: "At present, our products are not only popular in China, but also have good sales in Europe and America."

NCH, an exhibitor also from Malaysia, entered the Chinese market after participating in the 4th Consumer Expo last year, and has also continuously upgraded its products and expanded its business scope. They brought brand new products at this year's Consumer Expo.

"Before, it mainly sold Maoshan durian fresh fruits. At present, the factory we set up in China has created a variety of deep-processed products such as durian ice cream, durian cake, durian freeze-dried durian, etc.." Huang Zhenxing, the head of the company, said that the key to cooperation with Chinese companies is trust and reality.

China has market and technology, Malaysia has resources and location advantages, and the cooperation between the two countries is just complementary to their advantages.

In Huang Zhenxing's view, whether it is cooperation with China in technology research and development, infrastructure manufacturing, or the continuous entry of durian and coffee into the Chinese market, the economic and trade exchanges between China and Malaysia are no longer just "buying and selling" relationships, but more like old friends moving forward side by side.

Data shows that in 2024, the bilateral trade volume between China and Malaysia reached US$212 billion, and the bilateral trade volume achieved an increase of more than a thousand times in the 50 years after the establishment of diplomatic relations in 1974. (Wang Qi)