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Use competitions to promote tourism and use culture to shape tourism to create new consumption scenarios. "Traffic" turns into "retention" to show new atmosphere
2025-04-23 source:CCTV.com

CCTV News: At the beginning of the new year, all regions rely on their own resources to continuously create new cultural and tourism scenes to attract tourists to visit.

Recently, the Hebei Provincial Cultural and Tourism Department launched a four-day "Hong Kong Hebei Cultural and Tourism Week" series of activities in Hong Kong, allowing Hong Kong people to experience the charm of Hebei's cultural and tourism more truly in various forms such as immersive promotion, artistic performances, and intangible cultural heritage skills display.

The representative inheritor of the national intangible cultural heritage filament inlay said: "I came to Hong Kong today and was very excited. I brought these exhibits to make Hong Kong citizens feel traditional culture and feel very proud."

Relying on the advantages of ice and snow resources, Heilongjiang combines mass sports events with ice and snow scenic spots to create a boutique theme tourism route of "Travel with the event". In the past two days, Fuyuan City, Heilongjiang Province held an ice marathon, attracting more than 2,000 marathon enthusiasts from all over the country to participate. Everyone gathered together to experience the charm of ice and snow tourism.

On the 4th, Hunshandake Sandland drove through the large ring road, and the ice and snow crossing activity of thousands of cars and tens of thousands of people opened in the Xilingol League, Inner Mongolia. At the opening ceremony, the parade teams integrated with the artistic performance, presenting a beautiful visual feast to the audience.

This winter, Xilingol League has held a number of events such as the Mongolian Horse Super League, Volkswagen Ice and Snow Season, effectively driving the number of tourists and income of Xilingol to continue to rise. Up to now, the local area has received more than 1 million tourists nationwide.

On the afternoon of the 4th, the third Guizhou "Village Super League" was launched in Rongjiang County, Guizhou Province. The number of registered teams in the new season reached 108, and the number of registered people hit a new high. A "Village Super Village Evening" performance was also held on site, which attracted many tourists to watch, and the scene was very lively.

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