The "China Ice and Snow Tourism Development Report (2026)" shows
It is expected that in the winter of 2025 to 2026
The number of ice and snow tourism and leisure tourists in China will reach 360 million
Revenue is expected to reach 450 billion yuan
“300 million people on ice and snow” moves from promise to reality
China “heats up” the global ice and snow economy
The 2026 Harbin International Ice and Snow Economy Expo
came to a close recently
Attracting about 300 well-known companies from more than 20 countries and regions
Enterprises participating in the exhibition
panoramic display of cutting-edge achievements in the entire industry chain such as ice and snow sports, ice and snow culture,
ice and snow equipment, ice and snow tourism
The strength of China’s “ice and snow technology” is eye-catching
Relying on a huge consumer market
and a constantly improving modern ice and snow industry system
China has injected new momentum into the global ice and snow industry
China's ice and snow craze
is "burning" the world
Reporters: Zhang Yue, Zhang Qiming, Zhu Na, Qin Lang
Editor: Li Yinghe (intern)
Xinhua News Agency external
Xinhua News Agency Heilongjiang Branch
Co-production
