CCTV news: The 139th Canton Fair is currently being held in Guangzhou. The number of exhibitors in this Canton Fair exceeds 32,000. In the first two phases, more than 245,000 overseas buyers have participated offline to share "China Opportunities".

At every Canton Fair, many foreign businessmen cannot come to the event due to various reasons. In order not to miss the business opportunities of "China's No. 1 Exhibition", they used various forms to connect with the Canton Fair thousands of miles away. So, how did the "bridge builders" at the Canton Fair facilitate a transaction that spanned thousands of miles?

Lin Siqun is the senior manager of international VIP services at the International Liaison Office of the China Foreign Trade Center. At this Canton Fair, he received a special task: helping overseas buyers who were unable to attend the event to connect orders.

Because of this special task, he almost became the busiest person at the exhibition. This year, due to flight restrictions in some parts of the Middle East, many buyers were unable to come to the exhibition. While replying to online messages, he organized on-site contacts based on demand. It has become his normal routine to never leave his power bank and be on call around the clock.

Senior Manager of International VIP Services, External Liaison Office, China Foreign Trade Center Lin Siqun: Because of the current situation in the Middle East and flight restrictions, they really can't come, but they really need it.

In order to adapt to the time difference and business habits in the Middle East, the broadcast time is set at 3 pm Beijing time. However, this also means that there are only 3 hours before the Canton Fair closes every day, leaving very limited time for Lin Siqun’s team. In order to achieve the most effective conversion in a short period of time, Lin Siqun and his team must plan in advance and specially invite local anchors who are deeply involved in the local market in the Middle East and are familiar with local consumption habits. Even the anchor's exploration route is planned one by one according to the needs collected previously.

Lin Siqun: After the broadcast, we will evaluate the response, whether there are many enquiries, and whether there are many enquiries. If we find that it is popular, we will invite the anchor to the company's booth to explore the exhibition on the spot, so that accurate matching can be achieved.

In this process, the live broadcast room has become a direct docking site - if you have needs or questions, you can communicate in real time and respond on the spot.

As soon as the live broadcast started here, new docking needs came to us from the other side. After learning about the model of the Middle East Special Fair, Li Zhuzhu, the deputy head of the Hangzhou Trading Group, approached Lin Siqun, hoping to secure participation opportunities for local characteristic enterprises and use the Canton Fair's cloud platform to allow companies to gain more overseas exposure for their high-quality products.

Deputy Leader of Hangzhou Trading Group Li Zhuzhu: The Foreign Trade Center has invited anchors with different languages, different images, and different products. We want to further transmit this information to enterprises.

After confirming the company's intention to connect, Lin Siqun did not waste any time, immediately coordinated the anchor resources, and rushed to the company's booth with the anchor as soon as possible.

After arriving at the company's booth, the anchor immediately went into work and started promoting product features. Lin Siqun followed up the whole process and coordinated and solved new problems that emerged during the live broadcast.

Lin Siqun: The number of online viewers may be more than five or six hundred, and those who are interested will interact. Companies will feel that there are customers with real needs, and they will see the real data.

Across the screen, across mountains and seas, "Guangjiao people" who have never met and are in different countries and regions have thus built a bridge across time and regions.