CCTV news: As of now, the 2026 summer box office (including pre-sales) has exceeded 4.96 billion yuan, among which, the Chinese style animation "Eight Immortals!"》Word-of-mouth and box office are on the rise. Let’s take a look at the reporter’s observations.

This summer, the Chinese comic market is booming again.Animated movie "Eight Immortals!""" has been released in theaters across the country, changing the public's inherent impression of the Eight Immortals Crossing the Sea, using youthful narrative, great American style visual effects and a very healing little character narrative perspective, allowing everyone to once again see the strength of China's domestic animated films.

This "Eight Immortals!"》focuses the lens on the ordinary life of the eight immortals before they attained enlightenment.Lu Dongbin is a frustrated swordsman from a poor family, Tieguai Li is a craftsman who struggles to make a living, and He Xiangu, Han Xiangzi, Zhang Guolao and others are all ordinary mortals who are trapped in the trivial life, each with their own shortcomings, and full of fireworks.

They gathered in Penglai Fairy Mountain by chance. In order to break into the treasure pavilion that is only accessible to gods, they temporarily put together a team and pretended to be gods to hide the truth. The original intention was just to get rid of the difficult reality. An adventure story of mortals pretending to be gods began.On the surface, it is a light-hearted and humorous fairy comedy, with dense laughter and a full sense of contrast, such as the involution of the three stars of fortune, longevity and longevity into the incense KPI, which accurately resonates with the workplace and life of contemporary young people; while the depth of the story hides many touching thoughts.These eight little people, who are selfish, timid, and occasionally undermine each other, are able to put aside their own selfish interests and support each other when a crisis comes. They use their mortal bodies to fight against the conspiracy of the fairy world, and use market wisdom and simple goodwill to shoulder their "responsibility."The so-called gods in the film may not be born with magical powers, but the courage and responsibility to still be kind despite being in the mud, and to remain kind despite hardships.

In terms of visual aesthetics, "Eight Immortals!"》Referring to the setting of ancient books, it recreates oriental fantasy scenes such as the giant turtle carrying the fairy mountain on its back and the sea of ​​clouds and Penglai. Every pavilion, pavilion, clothing embroidery, and mountain stone texture is rooted in Chinese aesthetics. The traditional folk aesthetics are concretely presented in the form of high-definition animation, allowing the audience to immerse themselves in the Chinese fairyland dream.

In recent years, from high-quality Chinese-style dramas to theatrical animation blockbusters, Chinese comics have long bid farewell to the primary stage of simply retelling myths. They no longer blindly pile on special effects of fairy tales, but dig deep into the core of traditional culture and use small character narratives to care for the spiritual world of contemporary people."the Eight Immortals!》’s emergence is a typical epitome of the creative transformation of traditional IP, allowing ancient legends to come to life and adapting the thousand-year-old Eight Immortals culture to current aesthetics and values.Now that the film is in theaters, word-of-mouth and box office are rising, everyone is welcome to go to the cinema to get to know the Eight Immortals again and have a date with Penglai together.