Chinese drone pilots are skilled in operation, helping Kazakhstan’s cotton fields achieve a bumper harvest; self-developed in-vehicle software serves overseas customers and helps more Chinese car companies go global; the precise “translation” of domestic games has made many overseas players fall in love with Chinese culture... In recent years, China’s service overseas has been accelerating, increasingly showing the characteristics of intelligence, integration, and localization.
The latest data released by the State Administration of Foreign Exchange shows that my country’s service trade exports have grown at an average annual rate of 14% in the past five years, and the scale in 2025 will almost double compared with 2020.In the first five months of 2026, my country's service exports increased by 21% year-on-year, of which the total revenue from computer information services, business services, and intellectual property services increased by 17%, contributing 45% of the growth in service exports.
The export of knowledge-intensive services has increased and the structure of export products has been optimized, supporting the leap of my country's industries to high value-added links in the global value chain.How can “Chinese wisdom” better go overseas?The reporter visited.
Overseas customers place orders, and the company manages the whole process
UAV plant protection services for Central Asian cotton fields
Located in the Arctic Ou Aviation Technology (Shandong) Group Co., Ltd. in Jinan High-tech Zone, Shandong Province, drone pilot Li Bin is carefully inspecting the UAV equipment to prepare for the next outbound plant protection service.
As a member of the company’s service team, Li Bin went to a large farm in Turkestan Prefecture, Kazakhstan last year to provide plant protection services for local cotton fields.When the farm was purchasing drones, they learned through communication that Arctic Owl was also training pilots, and finally settled on a "turnkey service" model.
“If the farm purchases its own drone, the one-time investment will be high, and it will take a long time to train the pilot, and it will also have to bear the cost of equipment maintenance, personnel training and management.” Li Aimin, chairman of the company, said that for agricultural production with certain seasonal factors, purchasing services is more cost-effective.
“Customers place orders by the mu, and the enterprise manages the whole process”, which became the company’s first attempt to shift from “selling products” to “selling services” overseas.The total contract value is about 6 million yuan, which includes not only the sale of agricultural drones, but also "turnkey service" solutions such as hardware, software, pilot training, and personnel management.
To this end, Arctic Owl Aviation Technology formed a service team of 46 pilots to set foot on the land of Kazakhstan, including skilled operators, plant protection technical experts, and local training instructors.
Over the endless cotton fields, silver-gray drones cruise accurately, and atomized chemicals are evenly sprinkled like fine rain curtains... In the ground command vehicle, the pilots are staring at the smart screen attentively, moving their fingertips slightly to perform route calibration, altitude adjustment, flow control and other operations.Kazakhstan has strong winds and sand and high temperatures during the day. At the same time, in order to avoid damage to the drone, the pilots stayed up late at night and successfully completed plant protection services for 2 million acres of cotton fields in Central Asia.
“We have established more than 50 training points in China, and the annual training scale can reach more than 1,000 people.” Li Aimin said that the company will cooperate with universities and scientific research institutes to build a low-altitude economic industry-education integration platform to continue to provide high-quality pilots and professional operation and maintenance talents.
Software is constantly upgraded to enhance competitiveness
Intelligent vehicle systems open up the international market
“Open navigation, play music, check the weather at the destination, and find charging piles along the way.” When the driver gives instructions, the on-board artificial intelligence system automatically calls up different application modules to respond to user needs.At the 2026 Beijing International Automobile Exhibition, version 7.0 of the global in-vehicle intelligent travel solution independently developed by Neusoft Group attracted the attention of domestic and foreign vehicle manufacturers and upstream and downstream partners as soon as it was launched.
“In just over a month after the new version was released, we have received dozens of cooperation intentions, 15 of which are from the international market.” Guan Xin, vice president of Neusoft Group and general manager of the Automotive Intelligent Innovation Solutions Division, said that this solution breaks down the barriers between different in-vehicle software functions and greatly reduces the cost of communication between Chinese car companies and different international in-vehicle application suppliers.
From a single in-vehicle navigation service to a complete set of global in-vehicle intelligent travel solutions, the iterative upgrade of software technology services has continuously improved the competitiveness of Chinese automobiles in overseas markets."In recent years, we have deeply integrated software services into the car research and development stage to better participate in the globalization process of car companies." Guan Xin said that the company has helped many car brands complete iterative upgrades in advance in response to local new regulations and successfully enter the European market as planned.
In recent years, the average annual growth rate of Neusoft Group’s global in-vehicle intelligent travel solutions overseas business has been around 50%.At present, the company has established in-depth collaboration with more than 20 overseas partners to build a one-stop global automotive ecosystem, which brings together nearly 1,300 automotive applications in more than 17 categories such as navigation, entertainment, and payment, covering more than 130 countries and regions.
The company is located in Shenyang, Liaoning Province. In recent years, by improving its service system, it has promoted the coordinated overseas expansion of the upstream and downstream of the production and supply chain, helping enterprises to connect with global high-quality resources conveniently and efficiently.Feng Yasai, deputy director of the Shenyang Municipal Commerce Bureau, said that in the first five months of this year, Shenyang completed offshore service outsourcing execution of US$370 million, a year-on-year increase of 297.2%.
Based on overseas culture, accurate translation
Overseas language services convey the charm of the East
“Listen to my command and join forces to attack!” In the overseas version of a domestic game, vivid and authentic foreign language character dialogue allows overseas players to immerse themselves in the charm of Chinese games.This natural and smooth game line comes from the game localization service of Sichuan Language Bridge Information Technology Co., Ltd.
"In the wave of globalization of the game industry, localized translation is not only language conversion, but also cultural transmission." Zhu Xianchao, chairman of the company, said that game lines must not only fit the character's personality and match the rhythm of the plot, but also fully consider the culture and player language styles of different countries and regions.To this end, the company has established a special team for game localization. The more than 1,000 members include senior game enthusiasts and professional cultural research scholars, with both professional translation capabilities and industry knowledge.
In 2025, a domestic game manufacturer commissioned Language Bridge to assist in the overseas localization production of a large-scale cross-platform game.The game is planned to be released simultaneously in multiple language markets such as Japanese and Korean, and requires high accuracy in localized cultural adaptation."It is not only necessary to complete high-quality multi-language translation, but also to ensure that character lines, plot text, and interface copy accurately match the folk culture and compliance framework of each target market." said Zhang Xuejie, head of Language Bridge's Digital Entertainment Division.
“First use a self-developed intelligent system based on large models to conduct large-scale compliance pre-inspection and cultural adaptation rewriting of game texts, and then localization experts complete closed-loop verification.” Zhang Xuejie said that the project was very recognized after it went online. “Works with the charm of Chinese culture have overcome language barriers and are loved by players at home and abroad. We have also accumulated this ability into reusable standardized products.Product module."
"Our goal is to be a "language escort" for enterprises going overseas," Zhu Xianchao said. As China's demand for overseas services continues to increase, enterprise services have covered many fields such as digital cultural creation, high-end manufacturing, and biomedicine. The self-developed multi-language machine translation engine supports translation into more than 300 languages.
Chen Chao, deputy director of the Artificial Intelligence Industry Department of the Digital Economy Bureau of Chengdu High-tech Zone, Sichuan Province, said that in order to solve the pain points of language services for enterprises going overseas, Chengdu Tianfu Software Park has joined forces with enterprises to create a "Digital Intelligence Language Public Service Platform", which deeply integrates the actual needs and professional capabilities of enterprises in the park. It not only provides general translation of business documents, annual reports, etc., but also covers localization services in industries such as games, software, and website interfaces, as well as translation support in professional fields such as international patent applications and book publishing.In addition, the platform has also created a global talent resource pool, providing overseas talent posting and foreign talent docking services in more than 100 languages.
In Chengdu, the comprehensive pilot program for expanding the opening up of the service industry is in depth. Relying on five national service export bases, public service platforms for technical support, trade docking, and talent supply have been built. The "Chengdu Services Overseas Tour" activity has been implemented to continue to promote local high-quality service resources to the global market.In the past three years, more than 200 high-quality service trade companies have been regularly organized to participate in more than 80 international professional exhibitions, and the intended cooperation has exceeded 1 billion yuan.
